Every discovery platform runs an auction. Ad networks, app stores, search results, feeds, attention has always been sold. The only difference here is that the price tag is printed on the board.

There is no editorial team, no approval queue, no reputation score. There is no advertising inventory to buy and no share of revenue to split. A listing is a URL, a category, and a number in euros.

The board is public and permanent. Anyone can read what every position cost, when it was bought, and how many clicks it has earned since. If someone outranks you, you can see exactly what it would take to answer.